Award winning Creative

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Art Director . Creative Director . Visual Storyteller

 

Hi, I’m Dalia—a creative at heart and a set designer by passion (and profession).
After more than a decade crafting big ideas at top multinational ad agencies—creating everything from scroll-stopping campaigns to immersive brand experiences, leading art direction, and contributing to award-winning work—I discovered where my true passion lives, in the tangible, the transformative world of set design.

That passion led me to found ArrowZ—That passion led me to found ArrowZ—a creative studio built to bring ideas to life from A to Z. Just like its name suggests: whether it’s a film set, a brand activation, an editorial shoot, an animated installation, or a full-scale event, ArrowZ handles every detail—from concept development and art direction to design, production, and final execution. At the heart of it all is our dynamic team—a curated skillful pool of talented freelancers, each handpicked to perfectly match every brief and creative challenge. They bring fresh ideas, new energy, and bold perspectives to the table. Our mission is simple: we don’t set up the scene—we frame it.

Now, I design and build visual worlds that connect with people on a deeper

level—spaces that surprise, engage, and linger in memory.

My foundation in art direction gave me a sharp eye for narrative,

detail, and brand identity.

My work in set design lets me translate those ideas into reality—layer by layer,

texture by texture, shade by shade.

Got a brief or an idea waiting to come alive?

Let’s create something that doesn’t just look good—but feels good.

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